Dustin Tysick is the VP of Revenue at Testimonial Hero, helping companies create video testimonials and drive social proof. Social proof is defined as “a psychological and social phenomenon wherein people copy the actions of others.” Rather than read a list of reviews or a lengthy case study, a quick video of a happy customer can be highly effective in driving new customers down your pipeline. If you want to learn how to do social proof the right way, keep listening!

1:01 Conversation begins
2:25 Defining social proof
5:30 Elevating outdated methods
8:55 Individuals vs company names
10:00 The wrong way
11:00 Research and organic social proof
14:35 Media types
16:20 Obtaining social proof
18:35 Success metric
20:12 Outro

Get access to the largest collection of B2B marketing and sales resources: Join The Juice
Sign up for Modern Day Marketer (the newsletter)

The Downfall of Checkbox Social Proof and What That Means for the B2B Landscape with Dustin Tysick of Testimonial Hero