The Content Cocktail Hour Creative Ways Marketing Can Support Sales Pipeline with Trinity Nguyen of UserGems
Jul 7, 2023
Trinity Nguyen, VP of Marketing at UserGems, shares her expertise in aligning marketing with sales to alleviate pipeline anxiety. She discusses the innovative software that tracks job changes of key customers, allowing teams to focus on their Ideal Customer Profile (ICP). Trinity emphasizes the importance of efficient messaging and collaboration to boost lead quality. She also provides insightful strategies for reevaluating past client relationships and adapting marketing tactics to enhance conversion rates in an ever-changing landscape.
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