The Content Cocktail Hour cover image

Creative Ways Marketing Can Support Sales Pipeline with Trinity Nguyen of UserGems

The Content Cocktail Hour

CHAPTER

Aligning Marketing and Sales Pipelines

This chapter explores the significance of pipeline creation in managing sales anxiety and highlights a use case for reconnecting with past clients. It delves into the marketing team's structure and strategies designed to optimize lead quality and quantity, fostering collaboration between marketing and sales for improved revenue outcomes.

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