Gwen Lafage breaks down the steps of building a brave brand. She is the VP of Brand and Content at Sinch, a “Customer Communications Cloud” that helps companies connect with their audience across all channels. Individual employees need to align on their brand story, visual identity, and tone. Then, they can act as brand ambassadors online and stand out from competition.

1:16 Conversation starts
3:20 Building brave brand
6:12 Coca-Cola
9:10 Stand out among competition
15:15 Infrastructure
20:44 Company culture
25:00 Alignment
28:46 Brand drives demand
33:15 Individuals behind brands
38:15 Outro

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Steps to Take to Build a Brave Brand with Gwen Lafage of Sinch