Tom Coburn is the CEO and Co-Founder of Jebbit, a SaaS platform that marketers use to create interactive experiences to gather first and zero party consumer data. He started Jebbit in college with his friends in 2011. Since then, the company has changed course several times. Tom shares how his startup has succeeded through 10+ years of digital changes.
1:23 Conversation with Tom
3:45 History of Jebbit
6:10 Succeeding as a startup
8:52 Digital shifts
17:20 Surveys
21:40 Zero party data
24:15 Quality vs quantity
27:44 Interactive content
29:30 Outro
Sign up for Modern Day Marketer (the newsletter)
Follow Tom:| LinkedIn | Jebbit
Follow The Juice:| Website | Blog | Twitter | LinkedIn
Follow Brett:| Twitter | LinkedIn
The Content Cocktail Hour