Karthik Suresh is the Co-Founder of Ignition, a collaborative hub to plan, execute, and measure the goto-market side of product launches. He spent several years working at Facebook and helped launch several products, including Oculus. Karthik shares common bottlenecks that arise during product launches and offers advice to prevent them.

0:00 Intro
0:52 Conversation
1:50 Lessons from Facebook
6:03 Bottlenecks
10:50 Roles and responsibilities
17:00 Launch tips
19:20 Aligning KPI’s
22:10 Final piece of advice
23:46 Outro

Guest Feature: Building The Future of the Go-to-Market Process

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Avoiding Bottlenecks with Product Launches with Karthik Suresh of Ignition