Head of Growth, Alaina Thompson, joins Brett to discuss their carefully crafted follow-up plan after The Juice’s virtual event, “How to Run Laps Around Your Competition with Content Distribution.” They aim to be respectful, timely, and specific when following up with the participants. No one should feel spammed or confused receiving emails after an event, so a thought-out follow-up plan is key.
0:00 Intro
1:00 Conversation with Alaina
5:00 Negative follow-up experiences
9:45 Meeting before
14:14 Audience segmentation
16:18 Details and timeline
21:10 Outro
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The Content Cocktail Hour