To attribute or not to attribute? That is the question. Amrita Mathur is the Vice President of Marketing at Superside, a subscription design service for enterprises and scale-ups. Superside has seen tremendous growth and is on track to double their earnings this year. She says that having a startup mentality, being open to experimenting, and not obsessing over attribution has led to their success.

0:00 Intro
1:30 Conversation
7:10 Customer calls
9:14 Design-ops
11:05 Who gets credit
19:00 Building community
22:48 Startup mentality
25:15 Attribution
30:00 Advice
32:48 Outro

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To Attribute, or Not to Attribute? with Amrita Mathur of Superside