The Content Cocktail Hour

In this episode, Brett and Ramli John discuss how content can support PLG (product led growth) go-tomarket motions. Ramli is the Content Programing Director at Appcues, a company that makes it easy to measure and improve product adoption without a developer. After seeing freemium models fail, he wrote Product-Led Onboarding: How to Turn New Users Into Lifelong Customers. Full of tips to power up your marketing efforts, Ramli is a wealth of knowledge for the modern day marketer. 0:00 Intro 01:05 Conversation with Ramli4:18 PLG 10:55 Rise of introverts 14:33 Role of content marketer 17:30 Quality of content 20:50 PLG onboarding 26:45 Advice for content marketers 29:32 Outro How to Run Laps Around Your Competition with Content Distribution (Register for free)Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Ramli: | LinkedIn | Twitter | Appcues | Book Follow Brett:| Twitter | LinkedIn 

Brett is excited to host an upcoming digital event, “How to Run Laps Around Your Competition with Content Distribution,” with four of his favorite marketers to speak about content culture and the art of launching. Companies are publishing content left and right; but without a distribution plan, they’re not reaching their ideal audience. Distribution is just as important as creating content. The event takes place November 17, 1 pm EST. 0:00 Intro 2:47 Announcing digital event 5:38 Importance of distribution 7:04 Event details 11:30 Preparing for event How to Run Laps Around Your Competition with Content Distribution Register for freeJoin The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Managing a digital-first buying journey is the topic Ray Hartjen and Brett address today. Ray is the Head of Content at LeanData, a native Salesforce application for growth leaders. Prospective and future customers hold the power during the B2B buying process, because they have an abundance of options. Data, intent signals, and content should be used to simplify and streamline the buying journey, so that it’s just as easy as a B2C purchase. 0:00 Intro 0:45 Conversation with Ray 2:46 Dreamforce 4:26 Buying signals 11:06 Prospective vs future customer 15:20 Content in buying journey 18:15 Intent signals 21:34 Collecting and using data 24:31 What can we learn from B2C 26:40 Change management prospective 29:00 Advice to marketers 31:11 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Ray: | LinkedIn | Twitter | LeanDataFollow Brett:| Twitter | LinkedIn 

Before launching The Juice, Jonathan spoke with over 100 marketers about their marketing pain points over the course of 100 days. Brett quizzes Jonathan on the art of asking for feedback, the format of the calls, and how he was able to find and persuade 100 people to jump on a call. Making a sale right now is challenging, because both the recession and end of year are looming. However, it’s a good time to initiate dialogues and be proactive. Jonathan aims to speak to another 50 marketers before 2023! 0:00 Introduction 0:45 Conversation with JG 2:24 Talking to 100 marketers 9:22 The art of asking feedback 16:10 Where/how to reach out 18:00 Recession/slower times 19:55 First step 22:16 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Since 2017, John Bonini has been the Director of Marketing at Databox, a dashboard performance tool. He’s also the creator of “Some Good Content,” offering content marketing consulting, updating a content job board, and fostering a community of content professionals. Today, John differentiates “link distribution” and “content distribution.” Rather than tirelessly running on the content hamster wheel and publishing as many new pieces as possible, he encourages marketers to distribute quality content in a more intentional, educational, multi-purpose way. 0:00 Intro 1:03 Conversation with John 4:12 Databox 8:12 Some Good Content 10:50 Content Distribution 21:15 Advice to marketers with stubborn leaders 24:45 Pulling insights and creating structure 27:50 Resources and advice 32:30 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow John: | LinkedIn | Databox | Some Good ContentFollow Brett:| Twitter | LinkedIn 

What role does data play in content marketing? In today's episode, Jonathan (a numbers guy) and Brett (the creative) tackle that question. Since creativity and relationships are hard to quantify, trying to measure everything at a company can be detrimental. However, producing content that is supported by solid analytics, data, and statistics adds a lot of value and builds affinity and trust with your customers. 0:00 Introduction 0:46 Conversation with JG 2:40 When to measure 3:50 Using data in marketing 7:15 Stand out brands 10:20 In the works at The Juice 15:42 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Akshaya oversees brand and social at Paperflite, a content management software for marketing and sales collaterals. She hosts The Newsletter Nerd Show, a podcast to celebrate independent newsletter creators. Newsletters have been on the rise for a couple years and are an excellent way to build brand affinity. According to Akshaya, marketers should strive to become a person's "favorite" by writing stellar content with personality. 0:00 Intro 1:00 Conversation with Akshaya 3:55 Newsletter Nerd Show 7:36 Rise of newsletters 9:30 Affinity 15:58 Measuring success 17:50 Lessons for marketers 21:30 Promoting newsletters 23:52 Find your why 24:58 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Akshaya: | LinkedIn | Newsletter Nerd Show | Paperflite Follow Brett:| Twitter | LinkedIn 

A free one-day virtual SaaS marketing summit is being held this Wednesday, October 12 by Corey Haines of Swipe Files. The summit will feature five discussions with popular marketers, and The Juice is one of the sponsors. In anticipation for the day, Jonathan and Brett discuss customer acquisition, the founder track, and influencer marketing. To sign up for the free summit, visit https:// www.swipefiles.com/summit. 0:00 Introduction 1:23 Conversation with JG 4:50 Working with influencers 9:59 Customer acquisition 13:35 Product market fit 18:50 Churn 20:45 Fundraising 22:55 Measuring success 25:24 Outro SaaS Marketing Summit (Register for free)Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Nicole Kahansky is the Senior Content Marketing Manager at Hypercontext, a tool helping managers manage better. Today, Brett and Nicole discuss how content marketing could be the key to customer retention. Rather than trying to reach as many people as possible, Hypercontext wants to reach the right people. To do this, Nicole and her team produce and distribute specific, high-quality, and value-packed content.0:00 Intro0:52 Conversation with Nicole1:40 Who is Hypercontext3:10 Content and retention6:00 Balancing SEO and value10:00 Quantity and quality traffic15:54 Retention17:23 Content process19:06 Distribution22:14 Advice to marketers25:20 OutroJoin The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Nicole: | LinkedIn | Hypercontext Follow Brett:| Twitter | LinkedIn 

Alaina Thompson, Head of Growth, has been at The Juice since its beginning with Brett. Today, they discuss all things growth marketing and what is and isn’t working. Alaina’s role has evolved with the company and she's focused not only on acquiring members, but also retention and monetization. A true modern-day marketer, Alaina isn’t afraid of a little experimentation to get the ball rolling. 0:00 Intro 0:51 Conversation with Alaina 1:50 Sponsorships/partnerships 5:57 Alaina’s role 8:46 Infrastructure 11:06 Product and engineering teams 14:12 Experimenting 16:47 Personalization and paid ads 20:30 Advice 22:30 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Alaina:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn