Using Insights to Fuel Your Content Distribution Strategy with John Bonini of Databox and Some Good Content

Since 2017, John Bonini has been the Director of Marketing at Databox, a dashboard performance tool. He’s also the creator of “Some Good Content,” offering content marketing consulting, updating a content job board, and fostering a community of content professionals. Today, John differentiates “link distribution” and “content distribution.” Rather than tirelessly running on the content hamster wheel and publishing as many new pieces as possible, he encourages marketers to distribute quality content in a more intentional, educational, multi-purpose way.

0:00 Intro
1:03 Conversation with John
4:12 Databox
8:12 Some Good Content
10:50 Content Distribution
21:15 Advice to marketers with stubborn leaders
24:45 Pulling insights and creating structure
27:50 Resources and advice
32:30 Outro

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