Using Insights to Fuel Your Content Distribution Strategy with John Bonini of Databox and Some Good Content
The Content Cocktail Hour
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Do You Have a Side Hustle?
Brett: I love the basically what I heard you say is like we don't really go for the transactional like paid ads, like meet you at a trade show booth. Like we really focus our energy on content and we've been focusing our energy oncontent. We start we were at 30 and then look at where we're at now. Brett: Yeah, we sort of baked everything in distribution content, everything all into one thing. So it's not really ABM-ish kind of stuff but we're only reaching out to people we know would be good data box fits.
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