Using Insights to Fuel Your Content Distribution Strategy with John Bonini of Databox and Some Good Content
The Content Cocktail Hour
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How to Distribute Content Effectively
Like a podcast, we ask every guest roughly the same questions. We've structured the podcast in such a way where we know what we're going to get in terms of certain responses. And they're all going to be different, right? Because they're different guests, different companies. But it gives us like a starting point and natural break points to distribute. So podcasts are easy in that way. Log posts are a little different. We don't structure them all the same, but we do have like a format that we've been using. Like in terms of getting quotes from people, the types of data that we include from their responses in the article. Round those up, create separate posts
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