The Content Cocktail Hour

After reading an article titled User Generated Content: What It Is and How to Use It on The Juice, Brett invited the author on the podcast to learn more. Tamilore is a content writer at Buffer, an affordable and intuitive social media marketing software. She describes UGC and what it means for B2C and B2B brands. It all comes down to developing trust and genuine engagement, she explains. 0:00 Introduction 0:53 Conversation with Tamilore 5:15 Story-telling/narrative-based content 9:30 User-generated content 13:10 UGC related to B2B 19:00 Benefits of UGC 22:40 Example of brand doing good UGC 26:30 Getting started organically 31:26 Internal employee engagement 33:20 Connect with Buffer 34:55 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Tamilore: | LinkedIn | Buffer Follow Brett:| Twitter | LinkedIn 

Brett is joined by Kate VanLue, Director of Sales at The Juice. She shares some of the challenges and advantages of selling at The Juice and how her sales process has evolved. Some marketers understand the value of The Juice right away and are easy to onboard, while other marketers need more time or have constraints in budget or from leadership. 0:00 Intro 1:09 Conversation with Kate 2:30 Selling a new product 4:53 Sales process at The Juice 7:00 Communicating value 10:30 Quality over quantity 15:10 Profile of The Juice user 17:40 Challenges from leadership 21:45 Price 25:00 Breaking through to new customer 27:18 Outro Join The JuiceTo learn more about Category Pages, visit app.thejuicehq.com/categoriesFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Kate:| LinkedIn |Talk with KateFollow Brett:| Twitter | LinkedIn 

Christina Garnett is in charge of community and advocacy at HubSpot, a CRM platform that’s designed to help companies grow better. As a community builder and advocacy strategist, Christina is an expert at audience research on social, native searching, social listening, and being receptive to feedback both good and bad. By truly listening to users on a variety of channels, HubSpot continues to improve and grow a stronger community. 0:00 Intro 1:20 Conversation with Christina 5:38 Role at HubSpot 9:02 Audience research 13:10 Social listening between channels 16:12 Accounting for dark social 17:50 Shifts in sentiment 20:25 Outcome of audience research 22:30 Advice 27:30 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Christina: | Twitter | LinkedIn | HubSpotFollow Brett:| Twitter | LinkedIn 

Jonathan and Brett take some time to discuss content distribution. Most marketers are thinking more critically about content distribution these days, as they try to get their message to the right audience. They discuss various distribution channels, The Juice’s solutions, outbound marketing, inbound marketing, SEO and narrative-drive content, and the evolving role of the content marketer. 0:00 Introduction 0:58 Conversation with JG 4:30 Measuring impact of marketing 6:14 SEO VS narrative-driven 10:50 Who’s responsible for distribution 12:38 Comparing to football 15:30 Channel selection 17:18 Finding audience 21:50 Internal marketing 23:44 The Juice hub 26:05 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Dan Balcauski is the Founder and Chief Pricing Officer at Product Tranquility, a consulting firm that helps B2B SaaS CEOs define pricing and packaging for new products. On the podcast today, he outlines the three core value drivers (functional, emotional, social) and delves into the psychology of value. He shares why freemium models almost never work and why he hates the term “product market fit.” 0:00 Intro 1:02 Dan’s background 5:55 Value and pricing 7:15 3 core value drivers 8:00 Value cascade 11:55 Brand and Positioning 18:48 Pricing 21:15 Product market fit 22:10 Packaging 26:30 Who’s responsible 29:10 Rolling out internally 33:42 Freemium 42:18 Connect with Dan 42:45 Closing words Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Dan: | LinkedIn | Website Follow Brett:| Twitter | LinkedIn 

Brett has met some truly amazing marketers while hosting this podcast, sparking connections and collaborations at The Juice. Today, he takes a moment to reflect and share his personal approach to seeking out and "hunting down" exceptional guests. His chats with Janet Granger, Darryl Praill, and Benyamin Elias are a few recent highlights that have resonated with him. 0:00 Intro 2:00 Curating and collaborating 3:25 Finding podcast guests 8:50 Hunting for killer content 11:40 Episode highlights 15:52 Closing words Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn  

Janet Granger is the CEO of Marketing Career Mentor, providing online mentoring and community to early career marketers. She gives young professionals the knowledge she wishes she had earlier on in her marketing career. Brett and Janet define professional development, discuss the role of content in professional development, and identify common qualities of young professionals. Her new book, OK Boomer! Revelations of a Baby Boomer Working With Millennials, explores age gaps and digital divides in the workplace. 0:00 Introduction 0:50 Conversation with Janet 5:06 Early marketing careers 7:47 Defining “professional development” 10:22 Career trajectory 12:40 Disconnect in marketing orgs 17:25 Communication 19:57 Advice to young marketers 22:16 Content, mentorship, learning 26:16 Foundational elements of marketing 30:05 Outro Join The JuiceOK Boomer! Revelations of a Baby Boomer Working With Millennials (Book)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Janet: | Twitter | LinkedIn | Marketing Career Mentor Follow Brett:| Twitter | LinkedIn 

"Category pages," The Juice's upcoming launch, has Brett and Jonathan enthused. Research has found that by the time customers engage with a vendor, 67% or more of the sales process has already taken place. In light of this, it's essential for companies to have excellent, informative content in order to assist customers in making buying decisions. This content will be further organized and categorized with Category Pages.  0:00 Introduction 1:00 Conversation with JG 3:12 Laughing with TestBox 5:10 Launch of Category Pages 8:50 Member feedback 11:10 Buying process statistics 14:50 G2 17:02 Early stage companies 18:30 What to expect from category pages 21:52 Outro Join The JuiceTo learn more about Category Pages, visit app.thejuicehq.com/categoriesFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Darryl Praill is the CMO at Agorapulse, a Canadian social media management software company. The topic of today's discussion is how to recruit, hire, and onboard excellent marketers. As the need for skilled marketers grows, hiring has become highly competitive in the past 2-3 years. Darryl emphasizes that a candidate's online presence as well as their personal networks and contacts play a significant role in the recruiting process. Because overturn is common, Darryl suggests using a project management tool to record work, hiring internally when possible, and cross-training new hires. 0:00 Introduction 1:03 Conversation with Darryl 2:52 Modern day CMO 6:12 Video is everything 7:23 Evangelist 10:25 “Out content” the competitors 12:20 Transitioning roles 14:20 Cross training 17:00 Get the lay of the land 18:45 Setting up for success 24:00 Recruiting and hiring 31:50 Bounties and background checks 35:31 Recent 2-3 years of hiring 28:50 Letting go if it’s not the right fit 40:18 Social tribe 43:35 Final thoughts 45:50 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Benyamin: | Diamond Pencils | LinkedInFollow Brett:| Twitter | LinkedIn 

How can marketers help buyers make better and more informed decisions? That’s the subject Jonathan and Brett tackle today. They discuss buying decisions from a personal consumer perspective and as a business making purchases perspective. Buying software for a business is a big decision and there’s an overwhelming sea of content that makes the buying process even more difficult. The Juice aims to solve this problem, by making quality content easy to find. 0:00 Introduction 0:56 Conversation with JG 3:00 In-person team meeting 4:36 Consumer buying decisions 9:22 B2B buyers 11:00 Purchasing software 16:48 Invest in content for leads 18:30 Brand champions 20:14 Helping customers make decision 26:24 Final thoughts 31:10 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn