Brett is joined by Kate VanLue, Director of Sales at The Juice. She shares some of the challenges and advantages of selling at The Juice and how her sales process has evolved. Some marketers understand the value of The Juice right away and are easy to onboard, while other marketers need more time or have constraints in budget or from leadership.

0:00 Intro
1:09 Conversation with Kate
2:30 Selling a new product
4:53 Sales process at The Juice
7:00 Communicating value
10:30 Quality over quantity
15:10 Profile of The Juice user
17:40 Challenges from leadership
21:45 Price
25:00 Breaking through to new customer
27:18 Outro

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Selling at an Early Stage Company with Kate VanLue