Christina Garnett is in charge of community and advocacy at HubSpot, a CRM platform that’s designed to help companies grow better. As a community builder and advocacy strategist, Christina is an expert at audience research on social, native searching, social listening, and being receptive to feedback both good and bad. By truly listening to users on a variety of channels, HubSpot continues to improve and grow a stronger community.

0:00 Intro
1:20 Conversation with Christina
5:38 Role at HubSpot
9:02 Audience research
13:10 Social listening between channels
16:12 Accounting for dark social
17:50 Shifts in sentiment
20:25 Outcome of audience research
22:30 Advice
27:30 Outro

Join The Juice

How to Research Your Audience on Social and What to Do With the Findings with Christina Garnett of HubSpot