Dan Balcauski is the Founder and Chief Pricing Officer at Product Tranquility, a consulting firm that helps B2B SaaS CEOs define pricing and packaging for new products. On the podcast today, he outlines the three core value drivers (functional, emotional, social) and delves into the psychology of value. He shares why freemium models almost never work and why he hates the term “product market fit.”

0:00 Intro
1:02 Dan’s background
5:55 Value and pricing
7:15 3 core value drivers
8:00 Value cascade
11:55 Brand and Positioning
18:48 Pricing
21:15 Product market fit
22:10 Packaging
26:30 Who’s responsible
29:10 Rolling out internally
33:42 Freemium
42:18 Connect with Dan
42:45 Closing words

Join The Juice

Getting Down in the Weeds on Pricing & Packaging with Dan Balcauski from Product Tranquility