Nicole Kahansky is the Senior Content Marketing Manager at Hypercontext, a tool helping managers manage better. Today, Brett and Nicole discuss how content marketing could be the key to customer retention. Rather than trying to reach as many people as possible, Hypercontext wants to reach the right people. To do this, Nicole and her team produce and distribute specific, high-quality, and value-packed content.

0:00 Intro
0:52 Conversation with Nicole
1:40 Who is Hypercontext
3:10 Content and retention
6:00 Balancing SEO and value
10:00 Quantity and quality traffic
15:54 Retention
17:23 Content process
19:06 Distribution
22:14 Advice to marketers
25:20 Outro

Join The Juice

How to Think About Content Marketing for Customer Retention with Nicole Kahansky of Hypercontext