The Role of Content in Professional Development with Janet Granger of Marketing Career Mentor

Janet Granger is the CEO of Marketing Career Mentor, providing online mentoring and community to early career marketers. She gives young professionals the knowledge she wishes she had earlier on in her marketing career. Brett and Janet define professional development, discuss the role of content in professional development, and identify common qualities of young professionals. Her new book, OK Boomer! Revelations of a Baby Boomer Working With Millennials, explores age gaps and digital divides in the workplace.

0:00 Introduction
0:50 Conversation with Janet
5:06 Early marketing careers
7:47 Defining “professional development”
10:22 Career trajectory
12:40 Disconnect in marketing orgs
17:25 Communication
19:57 Advice to young marketers
22:16 Content, mentorship, learning
26:16 Foundational elements of marketing
30:05 Outro

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OK Boomer! Revelations of a Baby Boomer Working With Millennials (Book)

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