The Content Cocktail Hour

How can marketers help buyers make better and more informed decisions? That’s the subject Jonathan and Brett tackle today. They discuss buying decisions from a personal consumer perspective and as a business making purchases perspective. Buying software for a business is a big decision and there’s an overwhelming sea of content that makes the buying process even more difficult. The Juice aims to solve this problem, by making quality content easy to find. 0:00 Introduction 0:56 Conversation with JG 3:00 In-person team meeting 4:36 Consumer buying decisions 9:22 B2B buyers 11:00 Purchasing software 16:48 Invest in content for leads 18:30 Brand champions 20:14 Helping customers make decision 26:24 Final thoughts 31:10 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Previously a content marketer at ActiveCampaign, Benyamin Elias is now the Director of Growth Marketing at Podia. Podia is an all-in-one platform that enables creators to make money online through courses, digital downloads, webinars, and memberships. On the podcast today, they discuss all things growth. Everyone at an organization needs to be aligned around growth and the big picture. Elias explains how marketers can use a “diamond pencil” to successful progress in their careers. 0:00 Introduction 0:59 Conversation with Benyamin 3:20 Creators on Podia 7:50 Topic of growth 12:30 Jimmy Daly 13:50 Be intentional with content 17:45 Quality of quantity content 19:40 Coordinated integrated marketing 22:34 Storytelling and launches 23:40 Rating creator companies friendliness 26:55 Transitioning to formal growth position 32:10 Gaps in the business 34:30 Giving away money  39:15 Think about the offer 43:35 Closing words  Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Benyamin: | Diamond Pencils | LinkedIn Follow Brett:| Twitter | LinkedIn 

In the crowded B2B marketing space, there is no room for disjointed messaging. The Juice has been gradually revamping its messaging and positioning with the help of customer feedback and outside experts. There are many considerations when rolling out fresh messaging, like how it will affect the website, content, and customer communication. It’s also important that the marketing, sales, and CS teams are all aligned and on the same page. Speaking of alignment, The Juice is hosting a webinar, 'How to Align Your Sales and Marketing Team Around Modern Data,’ on August 24th at 1:00 EST. 0:00 Introduction 2:00 Eric Williamson 3:05 Messaging evolution at The Juice 6:02 Brett’s priorities 8:10 Messaging rollout 11:12 Website pillar pages 13:00 Closing words Join The Juice Webinar on August 24 at 1:00 PM EST 'How to Align Your Sales and Marketing Team Around Modern Data' : Register Today  Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn  

Eric Stockton is the VP of Demand Generation at Constant Contact, an email and digital marketing tool, and the podcast host of the Revenue Marketing Show. Eric explains how marketers fail their sales teams with quantity-led demand-gen strategies. They discuss how sales and marketing teams can align on revenue and pipeline goals by using intent signals and focusing on the quality of leads over the quantity of leads. 0:00 Introduction 0:59 Conversation with Eric 4:05 Quantity-based approaches 7:24 Shifting internally 9:33 Focusing on quality and SQL 13:58 Intent data 16:26 Measure success 19:15 Alignment 21:55 Driving pipeline 26:00 Marketers’ responsibilities 27:51 Connect 28:33 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Eric: | Revenue Marketing Show | LinkedIn | Constant Contact Follow Brett:| Twitter | LinkedIn 

Who is your product for and what exactly does it solve for? Being crystal clear with messaging is the responsibility of the marketer. Jonathan and Brett explain why The Juice has revamped their messaging and redefined their ideal customer numerous times and how it has led to their best quarter ever. Jonathan attributes their success to creating a structure with four pillars and listening to and implementing customer feedback. 0:00 Introduction 0:48 Conversation with JG 3:10 Initial messaging/positioning 5:30 Listen to customers 7:52 Four pillars 11:10 Best quarter yet 14:35 Building product 18:10 Stop and think 19:40 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Two owners of marketing agencies join Brett to discuss how they developed their brands through personal connections and professional networks. Alexa Parker is the founder and CEO of Crimson Park Digital, while Stacey Harrison is the Chief Executive Hustler at Heart and Hustle Brands. They previously worked together at a large company, but both later decided to start something of their own. They stress the importance of social media, kindness, collaboration, and not burning bridges.0:00 Introduction1:07 Conversation starts2:17 Backgrounds3:34 Relationship building6:35 Social media9:10 Reaching out11:05 Give before asking16:00 Starting own agency21:20 Collaborating24:00 Referrals28:12 Standing out31:05 Advice to marketers33:00 OutroFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Alexa: | LinkedIn |  Crimson Park Digital | Creator Page Follow Stacey: | LinkedIn | Heart & Hustle Brands Follow Brett:| Twitter | LinkedIn | Creator Page 

Rolling off their best quarter yet, Jonathan and Brett celebrate, reflect, and discuss momentum. It’s been almost exactly one year since the two last discussed maintaining and building momentum on the podcast. A lot happened in that year. The Juice continuously built momentum, grew as a team, experimented, gained new customers, and narrowed in on their goals and mission. 0:00 Introduction 1:25 Conversation with JG 3:23 Reflecting on a year 9:10 Celebrate the wins 12:30 Internal communication 15:05 Momentum 18:26 Uncertainty 21:45 Defining and quantifying success metrics 23:25 Winning new customers 27:58 Set backs and conflict 30:20 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Ryan Law is the VP of Content at Animalz, a content marketing agency that strives to create the best content on the web. Today’s topic is overcoming the commodification of content in B2B. Ryan explains that traffic doesn’t necessarily equal revenue. In order to stand out in the flooded sea of internet content, marketers need to focus less on SEO and focus more on experimenting and personalization. 0:00 Introduction 0:55 Conversation with Ryan 2:12 Animalz 4:35 Commodity content 8:40 Root of issue— SEO 11:25 Personalize and experiment 17:14 Measuring success 22:15 Be proud of your work 25:12 Advice to marketers 26:10 Connect with Ryan 26:35 Outro Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Ryan: | LinkedIn | Twitter | Animalz | Creator PageFollow Brett:| Twitter | LinkedIn | Creator Page 

Brett shares his approach to launches, after yet another successful one at The Juice. “Intent Signals” is now up and running, offering marketers valuable insights and data about interactions with their content. When done right, launches are a fantastic way to build brand, drive revenue, and strengthen internal and external relationships. 0:00 Introduction 2:10 Launches at The Juice 3:30 Intent Signals 7:24 Launch process and tips 10:24 Launch tactics and document 15:21 Day of 17:40 Closing words Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn  

Eric Williamson is the Chief Marketing Officer at CallMiner, a conversation intelligence company that helps you understand your customers and unlock value. Recently, CallMiner underwent a full rebranding process, so today with Brett, they talk about the lessons that marketing leaders should think about before rebranding. There’s a lot to consider when companies make major changes in their positioning, value proposition, messaging, and visual identity. 0:00 Introduction 1:07 Conversation with Eric 3:05 Rebranding 6:44 Messaging, visual ID, positioning 9:11 Discovery 12:50 Synthesizing feedback 14:42 Managing stakeholders 16:50 Rolling out new brand 19:30 Brand management 23:00 Measuring success 26:08 Prioritizing 29:30 CallMiner 30:10 Outro Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Eric: | LinkedIn | Twitter | Website Follow Brett:| Twitter | LinkedIn | Creator Page