The Content Cocktail Hour It's Always About The Growth with Benyamin Elias at Podia
Previously a content marketer at ActiveCampaign, Benyamin Elias is now the Director of Growth Marketing at Podia. Podia is an all-in-one platform that enables creators to make money online through courses, digital downloads, webinars, and memberships. On the podcast today, they discuss all things growth. Everyone at an organization needs to be aligned around growth and the big picture. Elias explains how marketers can use a “diamond pencil” to successful progress in their careers.
0:00 Introduction
0:59 Conversation with Benyamin
3:20 Creators on Podia
7:50 Topic of growth
12:30 Jimmy Daly
13:50 Be intentional with content
17:45 Quality of quantity content
19:40 Coordinated integrated marketing
22:34 Storytelling and launches
23:40 Rating creator companies friendliness
26:55 Transitioning to formal growth position
32:10 Gaps in the business
34:30 Giving away money
39:15 Think about the offer
43:35 Closing words
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