Darryl Praill is the CMO at Agorapulse, a Canadian social media management software company. The topic of today's discussion is how to recruit, hire, and onboard excellent marketers. As the need for skilled marketers grows, hiring has become highly competitive in the past 2-3 years. Darryl emphasizes that a candidate's online presence as well as their personal networks and contacts play a significant role in the recruiting process. Because overturn is common, Darryl suggests using a project management tool to record work, hiring internally when possible, and cross-training new hires.

0:00 Introduction
1:03 Conversation with Darryl
2:52 Modern day CMO
6:12 Video is everything
7:23 Evangelist
10:25 “Out content” the competitors
12:20 Transitioning roles
14:20 Cross training
17:00 Get the lay of the land
18:45 Setting up for success
24:00 Recruiting and hiring
31:50 Bounties and background checks
35:31 Recent 2-3 years of hiring
28:50 Letting go if it’s not the right fit
40:18 Social tribe
43:35 Final thoughts
45:50 Outro

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How to Recruit and Hire a Modern Day Marketer with Darryl Praill of Agorapulse