The Content Cocktail Hour

Brett shares his approach to launches, after yet another successful one at The Juice. “Intent Signals” is now up and running, offering marketers valuable insights and data about interactions with their content. When done right, launches are a fantastic way to build brand, drive revenue, and strengthen internal and external relationships. 0:00 Introduction 2:10 Launches at The Juice 3:30 Intent Signals 7:24 Launch process and tips 10:24 Launch tactics and document 15:21 Day of 17:40 Closing words Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn  

Eric Williamson is the Chief Marketing Officer at CallMiner, a conversation intelligence company that helps you understand your customers and unlock value. Recently, CallMiner underwent a full rebranding process, so today with Brett, they talk about the lessons that marketing leaders should think about before rebranding. There’s a lot to consider when companies make major changes in their positioning, value proposition, messaging, and visual identity. 0:00 Introduction 1:07 Conversation with Eric 3:05 Rebranding 6:44 Messaging, visual ID, positioning 9:11 Discovery 12:50 Synthesizing feedback 14:42 Managing stakeholders 16:50 Rolling out new brand 19:30 Brand management 23:00 Measuring success 26:08 Prioritizing 29:30 CallMiner 30:10 Outro Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Eric: | LinkedIn | Twitter | Website Follow Brett:| Twitter | LinkedIn | Creator Page 

This week, Jonathan and Brett discuss data, consent, privacy, and security. It is abundantly clear that rules and regulations are necessary to safeguard personal information and contact details online. Even Google has announced a phase out of third-party cookies. Jonathan defines zero party, first party, and third party data to further clarify. They discuss how a cookie-less future relates to marketers, The Juice, and the upcoming launch of “Intent Signals.” 0:00 Introduction 1:00 Conversation with JG 3:00 Things have to change 7:30 Trust lost and gained 12:30 Zero party, first party, third party 19:45 Communicating data at The Juice 21:53 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Jason Bradwell returns to the podcast to explore the disconnect and erosion between sales and marketing. Making B2B marketing less boring is Jason's goal as the host of the podcast "B2B Better" and the creator of the "B2B Bite” newsletter. To provide the best possible customer experience, sales and marketing teams must collaborate rather than compete. 0:00 Introduction 1:10 Conversation with Jason 2:08 Topic of conversation 8:55 Real life example 11:10 Why outdated marketing persists 18:00 Revenue teams 21:40 Role of marketer 25:10 Information sharing 28:19 Connect with Jason 29:11 Outro Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jason: | LinkedIn | Twitter | Newsletter | Podcast Follow Brett:| Twitter | LinkedIn | Creator Page 

Jonathan and Brett are excited for the upcoming product launch of “Intent Signals” on July 28. They have a discussion about quantitative and qualitative marketing metrics, content syndication, and the eroding relationship between marketing and sales teams that could be resolved with the right data insights and content. 0:00 Introduction 1:03 Conversation with JG 2:38 New product, Intent Signals 7:09 Qualitative vs Quantitative data 15:20 Content syndication 16:44 Trust between marketing and sales 25:20 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Adam Goyette is the Founder at Curdis.co, advising B2B SasS startups to help them stand out and cut through the noise. He previously oversaw marketing initiatives at G2 and HelpScout, where he employed unique and creative strategies to accelerate their growth. Brett and Adam discuss tactics for distinguishing yourself from competition, gaining internal buy-in, and the importance of taking risks in marketing. 0:00 Introduction 1:14 Conversation with Adam 3:00 Marketing background 5:30 Tactics to stand out and grow 7:38 Group buy-in 10:08 Cutting through noise 14:50 Risk and experimentation 22:23 Past creative ideas 29:57 Advice to marketers 32:30 Connect with Adam 33:32 Outro Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Adam: | LinkedIn | Twitter | Curdis Follow Brett:| Twitter | LinkedIn | Creator Page 

Sam Senior is the CEO and Co-Founder at TestBox, a software evaluation platform to test and compare software before you buy. TestBox is going a step further of un-gating content and un-gating products as well. The success of TestBox is evidence that customers are tired of dealing with pushy salespeople, jumping through hoops, and being bombarded with marketing. 0:00 Introduction 0:56 Conversation with Sam 1:45 TestBox 5:58 Monetization model 6:33 Un-gated products 11:47 Measuring success 19:00 Product & content user experience 23:54 Advice to marketers 26:18 Outro Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Sam: | LinkedIn | Twitter | Testbox Follow Brett:| Twitter | LinkedIn 

Maeva Cifuentes is the CEO and Founder of Flying Cat Marketing, a full-service SEO agency for B2B SaaS companies in martech, salestech and proptech. Today with Brett, She shares her five-pillared, holistic approach to SEO and content. As she explains bluntly, SEO content doesn’t have to suck. 0:00 Intro 0:42 Conversation with Maeva 1:52 SEO VS investing 8:00 Holistic marketing 13:05 Finding balance 16:50 Framework 21:35 Competitive positioning 24:24 Journalist mindset 28:28 Advice to content creators 30:42 Flying Cat 32:35 Outro Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Maeva: | LinkedIn | Twitter | WebsiteFollow Brett:| Twitter | LinkedIn 

Brett welcomes Nathan Carnes, the newest Juice employee, to the podcast. Fresh out of college, Nathan just graduated with a Marketing Degree from Butler University. He shares what knowledge he learned in college is translating to the real world workplace. Nathan is excited to put his writing, graphic design, and creativity skills to use in this new role. 0:00 Intro 1:05 Conversation with Nathan 3:15 Working in office 5:50 Studying marketing in college 11:30 Using the platform 17:10 Creativity and writing 20:53 Advice to young marketer 22:56 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Nathan: | LinkedIn Follow Brett:| Twitter | LinkedIn | Creator Page 

Lauren Alt Kishpaugh is the Vice President of Marketing at Postal, an offline marketing automation platform that helps people connect with gifts, SWAG, experimental events, and more. Today with Brett, she shares what it’s like returning to offline events and trade shows and connecting once again face to face. 0:00 Intro 1:02 Conversation with Lauren 2:41 Postal 3:53 Job duties 6:10 COVID 8:35 Postal’s message 10:50 Transitioning back offline 12:39 Conference SWAG 21:20 New out of the box ideas 24:00 Advice to marketers 25:20 Catch Postal at conferences 26:08 Closing thoughts Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Lauren: | LinkedIn | Postal Follow Brett:| Twitter | LinkedIn