Jonathan and Brett are excited for the upcoming product launch of “Intent Signals” on July 28. They have a discussion about quantitative and qualitative marketing metrics, content syndication, and the eroding relationship between marketing and sales teams that could be resolved with the right data insights and content.

0:00 Introduction
1:03 Conversation with JG
2:38 New product, Intent Signals
7:09 Qualitative vs Quantitative data
15:20 Content syndication
16:44 Trust between marketing and sales
25:20 Outro

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Unpacking Quantitative vs. Qualitative Metrics When Tracking Your Content