Jason Bradwell returns to the podcast to explore the disconnect and erosion between sales and marketing. Making B2B marketing less boring is Jason's goal as the host of the podcast "B2B Better" and the creator of the "B2B Bite” newsletter. To provide the best possible customer experience, sales and marketing teams must collaborate rather than compete.
0:00 Introduction
1:10 Conversation with Jason
2:08 Topic of conversation
8:55 Real life example
11:10 Why outdated marketing persists
18:00 Revenue teams
21:40 Role of marketer
25:10 Information sharing
28:19 Connect with Jason
29:11 Outro
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The Content Cocktail Hour