The Content Cocktail Hour

Brett and Jonathan discuss an incident at The Juice that made them take a step back and realize they needed to zoom out, look at the big picture, and simplify their message. To win and keep customers, The Juice needs to pare down their business ideas and ensure that what they do is "stupid simple” and not at all confusing. Doing that takes vision, leadership, reflection, redirection, and teamwork! 0:00 Intro 1:14 Conversation with JG 3:30 Streamlining a messy message 8:22 Moment of re-evaluation 10:30 Dividing workload as a team 13:22 Selling the outputs 16:24 Video game analogy 20:50 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Jason Grunberg is the GM at Sailthru, a top ESP solution and the world's largest sender of personalized emails. Initially interested in magazine journalism, Jason has worked his way up the C-suite by thinking outside the box with content and considering the emotional state of his audience. Brett and Jason talk about B2B marketing shifts, attributes of future marketing leaders, and the rise of the individual creator. 0:00 Intro 0:48 Conversation with Jason 4:30 Career path 8:30 Role of content marketer 11:47 Magazine journalism 13:52 Retail personalization index 17:50 Shifts in B2B marketing 24:20 Leadership traits 32:01 Get connected 32:39 Outro SailThru Personalization Index Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jason: | LinkedIn | SailThru | Creator PageFollow Brett:| Twitter | LinkedIn 

A tastemaker is defined as one who sets the standards of what is currently popular or fashionable. Jonathan and Brett use tastemakers to save time and make decisions in their personal lives, from choosing a steakhouse to choosing which golfer to follow. There is an overwhelming amount of content clutter in the B2B marketing industry. The Juice is steadily establishing itself as the go-to tastemaker and curator for the modern-day marketer. 0:00 Intro 0:48 Conversation with JG 3:00 Personal examples of tastemakers 8:22 Do we take tastemakers for granted? 10:09 Marketing content 18:10 What is The Juice doing? 22:58 Outro Filling the Gap and Becoming the Tastemaker for B2B ContentJoin The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Elizabeth Irvine is the VP of Marketing at MarketMuse, a content intelligence and strategy platform powered by artificial intelligence. MarketMuse is hosting a Content Strategy Collective Live Conference on June 7-9 that will focus on personalizing audience experiences. Since using Mutiny to customize their website, MarketMuse has witnessed a substantial conversion rate increase. 0:00 Intro 1:00 Conversation with Elizabeth 2:25 Content Strategy Collective 6:08 Theme of conference 8:30 Personalization 11:05 Choosing Mutiny 13:50 Goals, objectives, conversion rate 17:21 Implementation 22:08 Website personalization 26:24 Outro Join The JuiceSign up for the Creator Pages waitlistSign up for The Blend (weekly newsletter from The Juice) June 7-9, 2022 Content Strategy Collective Live (REGISTER) Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Elizabeth: | Website | LinkedInFollow Brett:| Twitter | LinkedIn 

Brett invites Mindy Metz from The Juice’s Sales Team to discuss her modern approach to sales outreach. The days of cold emailing are long gone. Mindy thoroughly researches and studies the content of whoever she is considering reaching out to beforehand, so that they can build a personal relationship. 0:00 Intro 1:03 Conversation with Mindy 2:28 Indy 500 5:50 Modern outreach 7:40 Traits of great lead 10:10 Mindy’s background and process 14:40 Example 17:30 Outdated outreach 20:05 Taylor Swift 21:04 Advice to B2B sales 23:50 Outro Join the Creator Pages waitlistJoin The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn  Follow Mindy: | LinkedIn

Charlie Whyman is a B2B Marketing Mentor, Fractional CMO, podcast host, and speaker. Her company, Curious B2B Marketing, offers training, programs, consulting, coaching, and masterclasses. She’s best known as the creator of the OTTER Framework (Objectives, Tools, Training, Expectations, Review & Reflect). The topic of today's conversation with Brett is public speaking. Giving speeches was intimidating at first, but now Charlie is a pro and relies on them to primarily grow her business. 0:00 Intro 0:48 Conversation with Charlie 2:00 Background 6:45 OTTER 11:44 Speaking opportunities 14:07 12 week sprints 16:45 Getting speaking gigs 19:46 Storytelling 22:40 Mindset and nerves 25:20 Tracking success 30:44 Advice to marketers 31:50 Get connected 32:26 Outro Join The JuiceSign up for the Creator Pages waitlistSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Charlie: Website | Twitter | LinkedIn Follow Brett:| Twitter | LinkedIn 

After speaking at “The Modern Day Marketer” webinar hosted by Goldcast, Brett McGrath reflects on his aspirations to speak at more events and thinks even more critically about the quality versus quantity debate. It inspired him to write his latest article, “3 Modern Day Marketing Ways to Build for Quality Over Quantity.” One, be a community-oriented marketer. Two, promote your content the modern way. Three, embrace modern reporting. 0:00 Intro 3:50 Goldcast Webinar 6:20 What sucks in B2B marketing? 8:22 Quality vs quantity 10:05 Brett’s new article 15:34 Closing thoughts Join the Creator Pages waitlistJoin The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn  

Joel Primack is a community-led growth expert. He’s an advisor and podcast host of The Community Led Growth Show at Charla, a community intelligence platform. He also leads social and community at Lattice, a people management platform. In this episode, Joel and Brett discuss the traits and give examples of successful B2B communities. Nowadays, the internet is overflowing with communities, making it difficult to select one that meets your needs. When it comes to joining and/or forming a community, Joel breaks down how to get started and what to look for. 0:00 Intro 0:49 Conversation with Joel 1:55 Early career 4:10 What community is and what it’s not 7:08 Defining and facilitating conversation 9:45 Evaluating community 15:40 Paid communities 17:53 Successful B2B communities 22:22 Grow slowly 25:30 Getting started 30:45 Get connected to Joel 31:22 Outro Join The JuiceSign up for the Creator Pages waitlistSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Joel: | Twitter | LinkedIn | Community Led Growth PodcastFollow Brett:| Twitter | LinkedIn 

After a recent board meeting, Jonathan sorts through feedback from stakeholders and explains how he plans and organizes for these important meetings. Jonathan tells Brett that that receiving, filtering, and incorporating feedback is an essential part of being a CEO. It’s not always easy, but a great leader makes their team feel heard and is able to clearly communicate priorities. 0:00 Intro 0:54 Conversation with JG 2:42 Board meeting 5:40 Managing and filtering feedback 8:56 Prioritizing feedback 12:00 Communicating 16:11 Exploring ideas that aren’t action items 17:42 Fundraising 20:45 Communicating back to team 23:10 Outro Join the Creator Pages waitlistJoin The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn  

Nick Bennett is the newly promoted Director of Evangelism and Customer Marketing at Alyce, a B2B gifting platform. Nick proposed this new position at Alyce after creating successful business pipelines with his consistent LinkedIn content. On this episode, Brett and Nick talk about building an online personal brand, LinkedIn, the comeback of in-person conferences, and much more. 0:00 Intro 1:00 Conversation with Nick 1:52 In-person conferences 6:00 Alyce 7:28 Creating your own role 12:47 LinkedIn Engagement 15:22 Tracking progress 18:08 Social Advocacy Program 20:56 LinkedIn business pipelines 25:30 Testing channels & measuring performance 26:50 Personal VS work brand 30:26 Advice to marketers 33:20 Closing thoughts Join The JuiceSign up for the Creator Pages waitlistSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Nick: | LinkedIn | Twitter | Alyce Follow Brett:| Twitter | LinkedIn