Traits of a Successful Community in B2B with Joel Primack

Joel Primack is a community-led growth expert. He’s an advisor and podcast host of The Community Led Growth Show at Charla, a community intelligence platform. He also leads social and community at Lattice, a people management platform. In this episode, Joel and Brett discuss the traits and give examples of successful B2B communities. Nowadays, the internet is overflowing with communities, making it difficult to select one that meets your needs. When it comes to joining and/or forming a community, Joel breaks down how to get started and what to look for.

0:00 Intro
0:49 Conversation with Joel
1:55 Early career
4:10 What community is and what it’s not
7:08 Defining and facilitating conversation
9:45 Evaluating community
15:40 Paid communities
17:53 Successful B2B communities
22:22 Grow slowly
25:30 Getting started
30:45 Get connected to Joel
31:22 Outro

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