The Content Cocktail Hour

Brett McGrath emphasizes the value of consistent messaging and storytelling, which involves an enemy, hero, and solution. The enemy has been identified: content syndication. They've established who the hero is: the modern day marketer. Finally, they've discovered the solution: modern day distribution. It's time to say goodbye to outdated marketing schemes. There's a proven better way to market! 0:00 Intro 1:55 Topic of episode 3:00 Friday episode teaser 5:10 Spotlight the enemy 8:36 Day in the life of a modern day marketer 10:15 The enemy—Content syndication 13:22 Modern-day distribution 17:20 Closing thoughts Join the Creator Pages waitlistJoin The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn  

Dan Mills is the VP of Marketing at Wistia, a video software platform built for businesses. Dan studied audio, played in a band, and worked as an understudy on Broadway before joining Wistia in 2010. Brett and Dan address why businesses should be using video, as well as how they can overcome challenges such as costs, authenticity, and employing creatives. Dan's recommendation is to simply get started! 0:00 Intro 1:13 Conversation with Dan 3:05 Working at recognizable brand 5:24 Dan’s creative background 8:30 Growing an audience 12:20 Quality over quantity 16:05 Wistia Studios 20:55 Video… crawl, run, walk 25:50 Video budget and when to invest 32:41 Top piece of advice 34:50 Learn more 36:00 Outro Join The JuiceSign up for the Creator Pages waitlistSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Dan: | LinkedIn | Wistia | 2022 State of Video Report Follow Brett:| Twitter | LinkedIn 

As the first quarter comes to an end, Brett and Jonathan chat about their quarterly rocks, a goal-setting framework based on the EOS (entrepreneurial operating system). Create more launch-able moments and establish content syndication as the villain are two of the goals. Rock goals should be ambitious yet attainable; they aim to complete 80 percent of their rocks each quarter. 0:00 Intro 0:54 Conversation with JG 2:24 Reflecting on past quarter 4:28 Messaging around content syndication 9:30 Rocks 13:30 Aligning on ROCK goals 15:57 Hit 80% of rocks 18:20 Next quarter 21:10 Outro Join the Creator Pages waitlistJoin The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn  

Patrick Ward is the VP of Marketing at Rootstrap, a custom software development agency and the tech team behind MasterClass. Patrick and Brett examine the differences between B2B and B2C influencer marketing and how to execute it the right way. Play to your team's strengths, focus on consistency rather than going viral, and engage with existing audiences, according to Patrick. Although measuring marketing efforts and influence is difficult, implementing B2B influencer marketing correctly can help your company expand. 0:00 Intro 1:09 Conversation with Patrick 3:08 Influencer marketing the wrong way 6:20 Going viral 9:30 Quality over quantity 12:40 Patrick’s marketing background and mindset 15:30 Why influencer marketing works 18:35 B2B vs B2C influencers 22:40 Crawl, walk, run approach 26:48 In-house influencers 32:26 Lean into strengths 38:00 Advice to marketers, prove yourself first 43:16 Get connected 43:40 Outro Join The JuiceSign up for the Creator Pages waitlistSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Patrick: | Twitter | LinkedIn | Website Follow Brett:| Twitter | LinkedIn 

Problem solving, effective communication, and tenacity are all required at a growing tech startup. Both Brett and Jonathan's positions need them to communicate data, production positioning and messaging in a clear and concise manner. A question Jonathan has asked, is The Juice a vitamin or a pain killer? There are ups and downs at any job, but especially at a startup, everyone needs to align on the big vision. 0:00 Intro 0:57 Conversation with Jonathan 3:44 Qualities of a startup employee 8:20 Communicating analytically 9:42 Vitamin or painkiller 12:40 Challenges of presenting data 14:55 Content syndication 19:10 Internal collaboration and communication 21:40 Outro Join the Creator Pages waitlistJoin The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn  

Ali Schwanke is the CEO and Founder of Simple Strat, a marketing agency for B2B and SaaS companies who are serious about growth. Ali is the host of HubSpot Hack, a popular YouTube channel with HubSpot tutorial videos. Ali and Brett talk about the role of marketing leaders, founders, and CEOs in the creation and distribution of content. Ali chooses to be the company's face and personality because, as she explains, trust and personality are what distinguishes businesses. 0:00 Intro 0:49 Conversation with Ali 3:06 HubSpot Hacks on YouTube 7:50 Constancy and patience 10:24 Leadership involved in content 12:20 Purpose and authenticity 15:18 Press and media training 16:44 Distribution 22:30 Leaders doing great work 24:18 Advice to founders 27:45 Outro Join The JuiceSign up for the Creator Pages waitlist Sign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Ali: | Twitter | LinkedIn | Website | HubSpot Hacks | Creator PageFollow Brett:| Twitter | LinkedIn 

Brett McGrath describes the behind-the-scenes process of launching Creator Pages beta. The successful experience prompted him to write an article titled "The Modern Day Marketing Way to Launch a New Product." The Juice has received awesome feedback on Creator Pages, and Brett intends to keep the momentum going. On Thursday, April 21, you can join the Creator Pages waitlist by going to thejuicehq.com/creators-waitlist. 0:00 Intro 4:35 The “why” behind Creator Pages 6:02 Content distribution 6:54 Rise of the individual creator 10:15 Reflection 12:00 Don’t skip the fundamentals 13:32 Over-emphasize communication 15:50 Special sauce 17:18 Social media to your advantage 18:35 Waitlist Join the Creator Pages waitlistJoin The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn  

Masooma Memon is a freelance content marketer who writes long-form, value-packed blogs for B2B SaaS companies such as CoSchedule, Databox, and Vimeo, among others. Masooma outlines the differences between product-led, educational, and top-of-funnel content. She explains why she doesn't end every piece with a call to action and how she turns readers into content loyalists. 0:00 Intro 1:08 Conversation with Masooma 2:09 Freelance writing process 5:22 What is product-led content? 9:45 Top of funnel VS educational VS product-led 12:30 Distribution 13:52 Mistakes to avoid 16:50 Call to actions (CTA) 18:30 How to get started 21:23 Results and use cases 24:58 Get connected 25:30 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Masooma: |Twitter | LinkedIn | Creator PageFollow Brett:| Twitter | LinkedIn 

It can be difficult to convey what a B2B software tech start-up does to someone who is unfamiliar with the field. Jonathan and Brett have an open and honest discussion about some of The Juice's product marketing and positioning challenges. They stay calm and collected by having a great support system at home and constantly keeping the big picture in mind. 0:00 Intro 0:55 Conversation 2:07 Support system 4:50 Product messaging 7:50 Spotify for B2B recourses 8:28 Nominated for startup of the year 10:04 Audience pain points 15:24 Gaps in the business 18:24 Vision 20:55 Data-driven goals 26:00 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn  

Corey Haines is the founder of Swipe Files, a SassS marketing community and personal media company. On today's episode, Corey discusses the crawl, walk, and run approach to marketing like a media company, as well as some examples of companies doing an excellent job at it. SaaS marketing is more competitive and difficult to measure than ever before; having awesome content and trustworthy personalities (like a media company) is critical to stand out from the competition. 0:00 Intro 0:54 Introducing Corey 2:00 Swipe Files 3:43 Entrepreneurship 5:11 Market like a media company 9:50 Rented vs owned platform 11:50 Build brand 15:13 Media personalities 20:05 Seeking Wisdom Podcast 22:22 Repurposing content 24:50 Traditional performance metrics 29:22 Examples of companies killing it 32:10 Connect with Corey 33:15 Outro Join Swipe Files (50% discount using "MODERNDAYMARKETING")Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Corey: |Website | Twitter | LinkedIn Follow Brett:| Twitter | LinkedIn