Brett McGrath emphasizes the value of consistent messaging and storytelling, which involves an enemy, hero, and solution. The enemy has been identified: content syndication. They've established who the hero is: the modern day marketer. Finally, they've discovered the solution: modern day distribution. It's time to say goodbye to outdated marketing schemes. There's a proven better way to market!

0:00 Intro
1:55 Topic of episode
3:00 Friday episode teaser
5:10 Spotlight the enemy
8:36 Day in the life of a modern day marketer
10:15 The enemy—Content syndication
13:22 Modern-day distribution
17:20 Closing thoughts

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Why we are telling a story around the Modern Day Marketer