Dan Mills is the VP of Marketing at Wistia, a video software platform built for businesses. Dan studied audio, played in a band, and worked as an understudy on Broadway before joining Wistia in 2010. Brett and Dan address why businesses should be using video, as well as how they can overcome challenges such as costs, authenticity, and employing creatives. Dan's recommendation is to simply get started!

0:00 Intro
1:13 Conversation with Dan
3:05 Working at recognizable brand
5:24 Dan’s creative background
8:30 Growing an audience
12:20 Quality over quantity
16:05 Wistia Studios
20:55 Video… crawl, run, walk
25:50 Video budget and when to invest
32:41 Top piece of advice
34:50 Learn more
36:00 Outro

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The Biggest Obstacles Companies Face in Publishing New Video Content and Tips to Overcome These Hurdles with Dan Mills at Wistia