Nick Bennett is the newly promoted Director of Evangelism and Customer Marketing at Alyce, a B2B gifting platform. Nick proposed this new position at Alyce after creating successful business pipelines with his consistent LinkedIn content. On this episode, Brett and Nick talk about building an online personal brand, LinkedIn, the comeback of in-person conferences, and much more.

0:00 Intro
1:00 Conversation with Nick
1:52 In-person conferences
6:00 Alyce
7:28 Creating your own role
12:47 LinkedIn Engagement
15:22 Tracking progress
18:08 Social Advocacy Program
20:56 LinkedIn business pipelines
25:30 Testing channels & measuring performance
26:50 Personal VS work brand
30:26 Advice to marketers
33:20 Closing thoughts

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Creating a New Role at Your Brand By Creating Content with Nick Bennett at Alyce