How Speaking Opportunities Can Be Your Most Impactful Marketing Strategy with Charlie Whyman

Charlie Whyman is a B2B Marketing Mentor, Fractional CMO, podcast host, and speaker. Her company, Curious B2B Marketing, offers training, programs, consulting, coaching, and masterclasses. She’s best known as the creator of the OTTER Framework (Objectives, Tools, Training, Expectations, Review & Reflect). The topic of today's conversation with Brett is public speaking. Giving speeches was intimidating at first, but now Charlie is a pro and relies on them to primarily grow her business.

0:00 Intro
0:48 Conversation with Charlie
2:00 Background
6:45 OTTER
11:44 Speaking opportunities
14:07 12 week sprints
16:45 Getting speaking gigs
19:46 Storytelling
22:40 Mindset and nerves
25:20 Tracking success
30:44 Advice to marketers
31:50 Get connected
32:26 Outro

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