Sam Senior is the CEO and Co-Founder at TestBox, a software evaluation platform to test and compare software before you buy. TestBox is going a step further of un-gating content and un-gating products as well. The success of TestBox is evidence that customers are tired of dealing with pushy salespeople, jumping through hoops, and being bombarded with marketing.
0:00 Introduction
0:56 Conversation with Sam
1:45 TestBox
5:58 Monetization model
6:33 Un-gated products
11:47 Measuring success
19:00 Product & content user experience
23:54 Advice to marketers
26:18 Outro
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The Content Cocktail Hour