Ryan Law is the VP of Content at Animalz, a content marketing agency that strives to create the best content on the web. Today’s topic is overcoming the commodification of content in B2B. Ryan explains that traffic doesn’t necessarily equal revenue. In order to stand out in the flooded sea of internet content, marketers need to focus less on SEO and focus more on experimenting and personalization.
0:00 Introduction
0:55 Conversation with Ryan
2:12 Animalz 4:35 Commodity content
8:40 Root of issue— SEO
11:25 Personalize and experiment
17:14 Measuring success
22:15 Be proud of your work
25:12 Advice to marketers
26:10 Connect with Ryan
26:35 Outro
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The Content Cocktail Hour