Akshaya oversees brand and social at Paperflite, a content management software for marketing and sales collaterals. She hosts The Newsletter Nerd Show, a podcast to celebrate independent newsletter creators. Newsletters have been on the rise for a couple years and are an excellent way to build brand affinity. According to Akshaya, marketers should strive to become a person's "favorite" by writing stellar content with personality.

0:00 Intro
1:00 Conversation with Akshaya
3:55 Newsletter Nerd Show
7:36 Rise of newsletters
9:30 Affinity
15:58 Measuring success
17:50 Lessons for marketers
21:30 Promoting newsletters
23:52 Find your why
24:58 Outro

Join The Juice

The Power of the Newsletter and the Opportunity for Marketers with Akshaya Chandramouli of Paperflite