What role does data play in content marketing? In today's episode, Jonathan (a numbers guy) and Brett (the creative) tackle that question. Since creativity and relationships are hard to quantify, trying to measure everything at a company can be detrimental. However, producing content that is supported by solid analytics, data, and statistics adds a lot of value and builds affinity and trust with your customers.
0:00 Introduction
0:46 Conversation with JG
2:40 When to measure
3:50 Using data in marketing
7:15 Stand out brands
10:20 In the works at The Juice
15:42 Outro
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The Content Cocktail Hour