Megan Noel is the Director of Marketing at Trava, a cybersecurity startup that protects and educates small and mid-sized businesses. She shares marketing lessons learnt while working for a small, budding tech startup in a crowded space. The marketing team at Trava is willing to experiment, try and fail and try again, to gain the attention of their audience.

0:00 Intro
1:15 Conversation with Megan
4:13 Approach to marketing
9:15 Competition and abundance mindset
16:24 Customer conversations
19:50 Messaging
22:10 Evaluating success
23:50 Experiments
25:54 Connect with Trava
26:19 Outro

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How to Earn the Attention of Your Audience in a Crowded Space with Megan Noel of Trava Security