The Content Cocktail Hour Where Content Should Sit on Your Marketing Team with Molly Clarke at Spiff
Molly Clarke is the VP of Digital Marketing at Spiff Inc, a commission automation platform. With Brett today, they discuss where content should sit in marketing teams; who is responsible and who do they report to? At Spiff, it’s a shared effort and they never make content without a purpose. Molly says the best content marketers are curious and empathetic. To receive 35% off content distribution packages, use code MODERN before January 31st at https://www.thejuicehq.com/pricing.
0:00 Intro
1:52 Conversation with Molly
3:16 Digital marketing is changing
6:15 Where does content sit
15:00 Traits of a great content marketer
17:45 Aligning with demand gen
22:08 North Star metric
23:40 Tips for modern marketers
26:28 Outro
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