Tristan Pelligrino is the Co-Founder of Motion, an agency that helps B2B marketers at tech companies launch podcasts. He explains that companies’ podcasts don’t have to start as podcasts. There are dozens of different use-cases, benefits, and ways of repurposing content when starting a podcast. While there are some initial hurdles and costs, podcasting is an excellent way to start conversation, create consistent content, and spread a message. When beginning a podcast, you should consider two key questions: Who is it for and how does it help?
0:00 Intro
0:57 Conversation with Tristan
2:30 Motion
6:00 Podcast beginners
11:50 Roadblocks/skills to podcasts
16:30 Value of podcast
21:38 Tristan’s LinkedIn post
30:35 Research and advice
35:10 Signs to start a podcast
38:20 Outro
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The Content Cocktail Hour