The Game with Alex Hormozi

Honesty about intentions in negotiations is crucial, especially regarding money. Discover why claiming to not care about profits is a major red flag. Alex discusses the importance of knowing when to say no and emphasizes strategic decision-making in business. Clear communication can lead to genuine partnerships, mirroring the dynamics of a marriage. Learn from the insights of successful investors about aligning opportunities with goals while maintaining transparency.

Discover effective strategies for overcoming the common objection of customers not having their payment card. Learn a three-step approach to tackle these situations, from addressing the lost sale to providing alternative options. Alex shares insights on enhancing the sales process and ensuring fairness in proposed solutions. Tune in for valuable lessons that can help you convert objections into opportunities and boost customer satisfaction.

Discover how caring for your customers' interests can lead to winning sales. Learn why sales is less about tactics and more about outcomes, focusing on coaching for success. Alex shares insights on the importance of essential skills, character traits, and evolving beliefs in entrepreneurship. Moving up in your career means repeatedly navigating these three areas. Plus, hear a transformative story about the mindset shift of a gym owner that highlights the power of trust in sales.

Discover a fresh approach to sales that’s all about conversation, not confrontation. Learn how psychological labeling can make customers associate positive traits with their decisions. Tone plays a crucial role in guiding sales success, and subtle questioning can lead to better outcomes. Emphasizing connection over correction, this discussion reveals techniques for overcoming the decision-maker obstacle effortlessly. Get ready to transform your sales calls into engaging dialogues that foster trust and collaboration.

Learn how to master the art of downselling without simply lowering prices. Discover the power of reciprocity in building trust and ensuring customers genuinely agree to your offers. Hear practical tips on using persuasive language for effective conversations. Alex emphasizes the importance of clear deal-breakers and how to create a convincing presence. Plus, he shares strategies for obtaining valuable testimonials, ultimately helping you close more sales while keeping customers happy.

Dive into the art of tough conversations in business during challenging times. Learn how to transparently communicate difficult decisions to employees and foster collaboration. Discover the importance of reminding your team of the bigger vision and providing them with options. Unpack strategies for managing negative reactions and ensuring everyone feels heard. Find out how to inspire confidence and trust, even when faced with hard choices. This discussion offers valuable insights for anyone navigating tough business landscapes.

In a world transformed by the pandemic, gym owners face a pivotal moment. The rise of remote fitness services pushes them to adapt or risk losing clients. Embracing convenience is key as consumers now prefer online options. Alex shares insights on building successful virtual businesses, emphasizing the importance of learning new skills like phone sales. He believes opportunities abound for those willing to take action, urging listeners not to let fear hinder their growth in the evolving fitness landscape.

Gym owners are urged to adopt a business mindset, focusing on math over emotion for success. Short-term losses can lead to long-term gains, and breaking even within 30 days allows for greater profit potential. Effective marketing strategies can significantly boost revenue, showcasing the importance of customer lifetime value. Additionally, the shift towards remote services presents financial advantages, revealing the need for gym owners to refine their customer acquisition tactics for enhanced profitability.

The discussion dives into the art of selling over the phone, emphasizing its necessity in today's remote world. Alex underscores that success comes with practice, urging listeners to face their fears and embrace the learning curve. He highlights how the first hours of honing a new skill yield the greatest benefits. Moreover, building and maintaining customer relationships through effective communication is crucial for business growth. It's all about getting comfortable with the discomfort of selling!

Learn how the right words and tonality can elevate your sales game in remote fitness. Discover smart scheduling techniques and the power of energy management during calls. Delve into ethical pricing strategies that benefit both sellers and clients. Explore the concept of 'free bribes' to entice customers and how to turn leads into loyal clients. Get inspired by a roadmap for rapidly growing your fitness business in just 90 days!