The Game with Alex Hormozi How To Close Everyone: Downselling like a Pro | Ep 201
15 snips
Apr 28, 2020 Learn how to master the art of downselling without simply lowering prices. Discover the power of reciprocity in building trust and ensuring customers genuinely agree to your offers. Hear practical tips on using persuasive language for effective conversations. Alex emphasizes the importance of clear deal-breakers and how to create a convincing presence. Plus, he shares strategies for obtaining valuable testimonials, ultimately helping you close more sales while keeping customers happy.
AI Snips
Chapters
Transcript
Episode notes
Closing Everyone
- Assume everyone has some money and a problem you can solve.
- Increase your close rate by mastering the downsell.
Strategic Downselling
- Avoid sounding desperate by having a set of "cards" to play during downselling.
- Use the principle of reciprocity; offer something in exchange for a concession.
Reciprocity in Downselling
- When a customer says they can't afford something, offer a lower price in exchange for something, like a testimonial.
- Use phrases like "Fair enough?" to make it difficult for them to refuse.