The Game with Alex Hormozi The *Oh Shit* Moment | Ep 199
Apr 21, 2020
In a world transformed by the pandemic, gym owners face a pivotal moment. The rise of remote fitness services pushes them to adapt or risk losing clients. Embracing convenience is key as consumers now prefer online options. Alex shares insights on building successful virtual businesses, emphasizing the importance of learning new skills like phone sales. He believes opportunities abound for those willing to take action, urging listeners not to let fear hinder their growth in the evolving fitness landscape.
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Convenience over Experience
- People will choose convenience over a better experience.
- This is why Blockbuster failed against Netflix, despite Blockbuster offering a more engaging experience.
Pandemic's Impact on Fitness
- The pandemic accelerated the adoption of remote fitness services by a decade.
- This mass adoption was forced, but a larger percentage of people than expected will continue using these remote services.
Business Owner vs. Gym Owner
- Focus on becoming a business owner, not just a gym owner, to maximize profits.
- Consider expanding your reach through remote fitness services to build a larger, more profitable business.