

The Game with Alex Hormozi
Alex Hormozi
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Episodes
Mentioned books

Apr 7, 2020 • 14min
What People Pay For Now | Ep 195
In this engaging discussion, the focus is on how businesses can adapt to shifts in consumer behavior during economic downturns. Key insights include the importance of messaging that emphasizes value and savings. Alex highlights that customers crave attention and encourages operators to create efficient models that deliver exceptional value. He also explores the effectiveness of monetizing free and discounted offers to attract clients, all while ensuring communication portrays these changes as enhanced offerings.

Apr 3, 2020 • 16min
What I Would Do If I Had My Gyms | Ep 194
Explore how to pivot gym operations during the COVID-19 pandemic with a remote model. Discover the importance of accountability and customer relationships to maintain recurring revenue. Learn strategies for proactive outreach and effective marketing. Alex shares his insights on adapting to change and leveraging opportunities for profitability. It's all about making customers feel good and crafting a structured plan for success, even in challenging times.

6 snips
Mar 31, 2020 • 16min
Winning In A Recession | Ep 193
Discover how to thrive in tough economic times by redefining what winning really means. Explore the importance of different entrepreneurial archetypes and learn why enduring challenges can teach invaluable lessons. Hear insights on preserving cash flow and adapting to market changes. Embrace a resilient mindset and transform losses into opportunities for growth. It's all about taking action and remaining steadfast in the face of adversity.

12 snips
Mar 27, 2020 • 14min
Imperfect Action and Certainty | Ep 192
The discussion centers on the power of taking imperfect action, especially during uncertain times like the pandemic. It emphasizes that courage is not the absence of fear but the willingness to act despite it. Listeners learn how to adapt their businesses with existing resources to meet new demands. There's a focus on leveraging communication techniques to enhance sales skills. Mistakes are framed as valuable learning moments, highlighting the importance of growth and proactive adaptation.

Mar 24, 2020 • 13min
There's Always A Way & Tactics for Recession | Ep 191
In times of uncertainty, entrepreneurs must develop thick skin and adapt swiftly. Emphasizing resilience, the discussion explores the shift to remote training and the benefits of personalized service. The need to pivot and find innovative solutions to customer problems is highlighted as crucial for enduring economic challenges. Strategies for maintaining customer engagement and discovering new opportunities are shared, along with a mindset shift that encourages viewing obstacles as avenues for growth.

5 snips
Mar 20, 2020 • 20min
Competitors Stealing Customers & Tactical Abundance | Ep 190
In a time of chaos, there's always room for opportunity. A shift to remote training and cutting costs can help gym owners thrive. Competition isn’t about losing clients to others; it’s about maintaining strong relationships. Embracing collaboration fosters growth and elevates businesses. By creating a community with shared values, everyone benefits. Lastly, adopting a mindset of abundance can shift the focus from rivalry to mutual success.

24 snips
Mar 19, 2020 • 16min
Eyes Forward - Looking ahead | Ep 189
Discover the power of mindset as Alex shifts the narrative from competitors stealing clients to embracing abundance in the industry. Learn why building relationships is key to community success. He dives into innovative advertising strategies, emphasizing remote training and cost-effective operations. The importance of financial stability through smart lease negotiations and SBA loans is also highlighted. Finally, Alex encourages crafting your personal success story, showcasing resilience in the face of challenges.

Mar 17, 2020 • 8min
One Time Fees | Ep 188
Explore the intriguing world of one-time fees and their surprising impact on customer retention. Learn how a well-structured initiation fee can make follow-up billing more appealing. Discover clever strategies for offering discounts that not only attract new customers but also enhance loyalty. With practical insights and real-world examples, you'll find out how to ethically monetize offers and boost your business growth like never before.

Mar 13, 2020 • 10min
Grace in Business | Ep 187
In this discussion, the importance of maintaining grace in business relationships is emphasized. Alex shares insights on how being respectful and patient can lead to greater success. He warns against burning bridges, noting that negativity can overshadow positive contributions. Personal anecdotes illustrate that being difficult doesn't equate to financial gain. Instead, fostering goodwill can enhance customer retention and business growth.

Mar 10, 2020 • 10min
4 Tactics to Maximize Margin | Ep 186
Discover how a simple 99-cent increase on memberships can boost monthly income significantly. Learn about the power of using backup cards to reduce turnover in clients. Find out why switching to a weekly billing cycle could add an extra payment per year. Explore how ACH payments can lower processing fees, leading to higher profit margins. These strategic tweaks could transform your gym's financial landscape!


