The Game with Alex Hormozi What People Pay For Now | Ep 195
Apr 7, 2020
In this engaging discussion, the focus is on how businesses can adapt to shifts in consumer behavior during economic downturns. Key insights include the importance of messaging that emphasizes value and savings. Alex highlights that customers crave attention and encourages operators to create efficient models that deliver exceptional value. He also explores the effectiveness of monetizing free and discounted offers to attract clients, all while ensuring communication portrays these changes as enhanced offerings.
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Preservation over Prosperity
- Shift marketing from "prosperity doctrine" to "preservation doctrine".
- Focus on helping clients preserve what they have, not gain more.
Focus on Savings
- Highlight discounts and savings in your offers.
- Present your offers as the "best value," not premium.
More for the Same
- Offer more value for the same price, not less value for a lower price.
- Structure your business for operational efficiency to maximize value.