The Game with Alex Hormozi What I Would Do If I Had My Gyms | Ep 194
Apr 3, 2020
Explore how to pivot gym operations during the COVID-19 pandemic with a remote model. Discover the importance of accountability and customer relationships to maintain recurring revenue. Learn strategies for proactive outreach and effective marketing. Alex shares his insights on adapting to change and leveraging opportunities for profitability. It's all about making customers feel good and crafting a structured plan for success, even in challenging times.
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Lease Negotiation
- Immediately get out of gym leases, even if unsure about the pandemic's duration.
- Negotiate for free rent to seize the opportunity for a more profitable remote model.
Remote Transition
- Transition recurring gym members to a remote model, anticipating a potential 25% drop-off.
- Retain the best trainers for remote accountability, offering them a competitive salary.
Accountability over Workouts
- Focus on accountability and service, not workouts, as pre-existing online programs offer similar exercises.
- Assign trainers to daily reach-outs and workout sessions, maximizing client engagement and support.