The Game with Alex Hormozi

Advanced Sales Technique to Get Over "Decision Maker" Obstacle | Ep 202

4 snips
May 1, 2020
Discover a fresh approach to sales that’s all about conversation, not confrontation. Learn how psychological labeling can make customers associate positive traits with their decisions. Tone plays a crucial role in guiding sales success, and subtle questioning can lead to better outcomes. Emphasizing connection over correction, this discussion reveals techniques for overcoming the decision-maker obstacle effortlessly. Get ready to transform your sales calls into engaging dialogues that foster trust and collaboration.
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ADVICE

Labeling Technique

  • Use "labeling" to influence others positively or negatively.
  • Label someone with a positive attribute and link it to the action you desire.
ANECDOTE

Overcoming Decision-Maker Obstacles

  • Alex Hormozi shares how Chad Screeterstoo uses labeling to overcome decision-maker obstacles.
  • This involves asking if they need to check with anyone, then affirming their independence.
ADVICE

Tonality in Sales

  • Your tone of voice matters when selling, especially over the phone.
  • Use tonality to guide the person towards saying "yes" and then reinforce their positive identity.
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