The obstacle over our portion of any sale is a dance, not a fight. Today, Alex (@AlexHormozi) shares with us this unique but very effective sales tactic that helped him bring his sales calls with ease and overcome the obstacle of decision-making by the end of the conversation with the customer. Tip: make the call feel like a conversation rather than pressuring them to make a decision. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:54) - "Labeling" - associate positive attribute with desired action.(2:19) - Consistency with labeled positive attribute is effective in selling.(3:26) - Tone of questioning determines the path to sales success.(4:17) - Example of labeling and controlling tonality with customers.(5:33) - Winning sales by not proving someone wrong but connecting.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Make the customer feel like you are accommodating them in every way possible. Today, Alex (@AlexHormozi) talks about how reciprocity is one of the greatest persuasion tools when it comes to downselling, how to get your customer to genuinely say yes to your offer, and why your words and the way you say these words affect the flow of the conversation.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:56) - Downselling with skill, avoiding price lowering, using strategic cards(1:47) - Reciprocity: a powerful influence in human psychology.(3:11) - Properly using reciprocity in a downsell environment, asking for testimonials.(6:57) - Making clear deal-breakers, sounding convincing with "fair enough?"(7:55) - Goal: get customer to say yes, talk genuinely and convincingly.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Entrepreneur Alex Hormozi discusses how to handle tough conversations with employees about business decisions. Advice includes reminding of vision, offering options, understanding reactions, and working together to overcome disagreements. Strategies involve transparency, empathy, and active participation for productive discussions.

"People will always choose their convenience." Today, Alex (@AlexHormozi) discusses how the COVID-19 pandemic has accelerated the adoption of remote fitness services and how gym owners need to adapt to this new reality. He encourages gym owners to learn new skills such as selling over the phone and take advantage of the opportunity to build a successful online fitness business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:31) - "Oh sh*t moment" - fewer people will come back(2:46) - People choose convenience, slow recovery(5:08) - ROI on remote vs in-person, operators can build million-dollar businesses(9:30) - Online business opportunity, guaranteed outcome with math(11:10) - Opportunity is there, build six-figure online income now(12:15) - Don't let emotions/fear stop you from learning new skillFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"When you spend money on marketing, you make more money than you think you do, right? You just collected other vehicles." Today, Alex (@AlexHormozi) discusses the importance of gym owners thinking like business owners, making decisions based on math rather than emotions, and being willing to make short-term losses for long-term gains. He also shares examples of how marketing can have secondary and tertiary effects on revenue and how offering multiple options can increase profits for gym owners.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:25) - Gym owners must become business owners to survive.(2:54) - Understand the lifetime value of a customer.(5:35) - Gym Launch made people money 4-to-1 in 24 hours.(9:10) - Be willing to make short-term losses for long-term gains.(11:05) - Break even on day 30 instead of day 1 for more profit.(13:42) - Think with math, not emotions for success.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"You've gotta be able to sell over the phone. That is the skill." Today, Alex (@AlexHormozi) talks about the importance of being able to sell over the phone and how it is a necessary skill for success in the current remote setting. He urges us to embrace the process and accept that they will need to put in the reps to acquire the skill.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:38) - Selling over the phone is a key skill for success.(3:51) - Exposure conquers fear.(5:22) - To succeed remotely, learn to sell over the phone.(6:10) - The first 20 hours of learning a new skill yield the highest returns.(7:00) - Embrace the suck and get on the phone to sell.(14:22) - Selling over the phone is key to keeping and gaining customers.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The thing that separates good salespeople from bad salespeople is how they say the words." Today, Alex (@AlexHormozi) shares tips and tricks for increasing sales in the remote fitness industry, including scheduling tactics and negotiating price points. He emphasizes the importance of tonality and energy management in sales, and suggests the use of assumed close offers to increase sales volume.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:38) - Daily call with gym lords to move faster(1:08) - Schedule 15 min increment on thank you page(2:20) - Practice reps with right words and tonality(3:30) - Manage energy on 10-15 daily calls(5:02) - Ethically charge different amounts with bullets in holster(8:48) - Offer $500 value for free with membershipFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"People pay for you to pay attention(…) They want you to pay attention to them." Today, Alex (@AlexHormozi) discusses how to adapt to changing buying behaviors during a recession. He explains the importance of messaging, focusing on savings, and providing more value for the same price, as well as the significance of giving attention to customers.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:55) - Messaging shift from prosperity to preservation doctrine for clients(2:13) - Present offers as best value, not premium, focus on savings(3:51) - Structure operations for operational efficiency and customer value(6:22) - Small group studios provide status and credit to clients(9:09) - Communicate changes to customers as more valuable and discounted(11:59) - Monetize free and discount offers to acquire customers, create an efficient modelFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

*Disclaimer* "I am NOT saying you should do this. You should live your own life and make your own decisions. I have a very high-risk tolerance and conviction in my skill set. So I make this decision with this data set as a backdrop." "And so when you get on the phone, if you wanna sell right, you gotta make 'em feel good." Today, Alex (@AlexHormozi) discusses what he would do if he were in the position of having six gyms during the Covid pandemic. He outlines a step-by-step plan to flip the facilities into a remote model, cut overhead costs, and focus on accountability to maintain recurring revenue.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:57) - Give advice to the audience to achieve 80% win for a 90% marketplace.(4:58) - Provide accountability for $3000/month while working from home.(9:01) - Trainers do daily reach-outs, maintain customers, and workout.(10:26) - Work hard to succeed; don't be afraid of change.(11:37) - Remote fulfillment makes more money; take advantage of the opportunity.(12:35) - People want to feel good; make customers feel good.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Winning doesn't teach us much, but losing sure does." Today, Alex (@AlexHormozi) discusses how to win in a recession by redefining what winning means and understanding which of four entrepreneurial archetypes you fall under. He also emphasizes the importance of putting in hard work and enduring through difficult times.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:39) - Reshuffling of demand in recession.(2:19) - Successful companies preserved cash flow.(2:55) - Redefining winning as surviving.(4:36) - Four categories of entrepreneurs in the current market.(11:33) - Losing teaches more than winning.(12:36) - Redefining winning, understanding type, and taking action is key.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition