"Courage isn't acting in the absence of fear, but acting despite fear or taking action despite of how you feel." Today, Alex (@AlexHormozi) discusses the importance of taking imperfect action and adapting to new circumstances in the face of the COVID-19 pandemic. He emphasizes the need for businesses to recalibrate and utilize existing resources to meet new market demands.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:51) - Emergence of new challenges in business due to pandemic(1:37) - Choice between imperfect action or no action(3:18) - Utilize existing resources to recalibrate for new market(5:06) - Courage is acting despite fear, take imperfect action(6:24) - Adapt to new circumstances, learn from others' mistakes(9:42) - Provide value in new vehicle, government programs to helpFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"There's always a way if there's will." Today, Alex (@AlexHormozi) discusses various obstacles that entrepreneurs may face during uncertain times and provides tips on how to overcome them. He emphasizes the importance of adapting to changes, developing a thick skin, and finding new ways to provide value to customers.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:27) - Control what we can, like our health, amidst uncertainty(1:18) - Develop thick skin, as high volume game(2:31) - Some industries had supply and demand disappear overnight(3:35) - Flip thinking, take advantage of remote fulfillment for higher margins(6:11) - Best opportunity to quit, adopt "there's always a way" mindset(9:30) - Lowering prices is an excuse, find a new problem to solveFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Winners will always win. Whenever there's panic, there's always opportunity." Today, Alex (@AlexHormozi) provides advice and strategies for gym owners to navigate the challenges posed by the coronavirus pandemic. He discusses the importance of transitioning to remote training, cutting overhead costs, and running advertisements to fill the bucket back up.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:54) - Competitors don't steal clients, but you lose clients.(4:58) - Reciprocal relationships elevate both parties and promote growth.(11:56) - Improved headspace leads to helping others indirectly.(12:50) - Best clients share aligned psychological beliefs and values.(16:15) - Tactical abundance: use my resources, don't talk bad, be apathetic.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Your competitors don't steal clients from you. No one steals clients, you lose clients." Alex (@AlexHormozi) discusses the importance of shifting one's mindset from viewing competitors as stealing clients to embracing abundance and helping others in the industry. He emphasizes the benefits of building relationships and how it ultimately benefits everyone in the community.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:35) - Actively testing ads for remote gyms, 3 things being tested.(2:12) - Promise of no sunshine or rainbows, prepare for intensity.(5:32) - Stop the bleeding, transition clients to remote workouts.(7:46) - Business decisions, keep valuable assets, cut costs, provide value.(11:34) - Fill the bucket, run ads, impressions cheaper than ever.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"When you have a big initiation fee and the larger discrepancy between the initiation fee and then the subsequent billings, the stickier the billings become." Alex (@AlexHormozi) discusses the benefits of using an initiation fee and how it can make subsequent billings stickier. He also talks about different ways of using discount offers and how to monetize them ethically.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:52) - Benefits of initiation fee: stickier billings, cool discounts(2:55) - Initiation fee allows cool discount offers(5:52) - One-time fee explained: one-on-one help, 80% savingsFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Being a d*ck does not make you more money." Alex (@AlexHormozi) talks about the importance of having grace in business and not burning bridges. He shares personal experiences and gives examples of how being a dick does not make you more money, and that approaching situations with patience and perspective can lead to more success in business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:30) - Burning bridges makes you less money.(4:34) - Business mistakes happen; all are imperfect human-based.(6:41) - Have grace in business; don't burn bridges.(8:34) - Negativity is remembered, not the person or subject.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"If you just add that extra dollar, like overnight, you have $400 a month that just appears magically to you." Today, Alex (@AlexHormozi) shares four billing tactics to maximize margin, including adding 99 cents to all memberships and purchases, using backup cards to decrease turn, switching to a weekly billing cadence, and using ACH for lower processing fees. These small tweaks can add up to significant increases in profit for gym owners.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:24) - Add 99 cents to purchases/memberships.(3:34) - Get backup cards to decrease turn.(5:05) - Switch to weekly billing cadence for extra cycle/year.(7:01) - Use ACH for lower processing fees.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Your offer can either make or break you. Today, Alex (@AlexHormozi) talks about the importance of having an exceptional and irresistible offer to grow a business. He provides examples of successful offers, discusses the three components of a good offer, and seven ways to ethically use free offers to acquire more customers at a cheaper price.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:52) - The core offer should be exceptional and grow the business.(2:54) - 3 Components of a good offer(4:48) - 1st-3rd Free Offers: bribe, limited, and trial with penalty(8:17) - 4th-7th Free Offers: with deposit, “forever”, giveaway, & with commitmentFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The objective of a business is to make a profit (…) That is what separates it from a nonprofit.” Today, Alex (@AlexHormozi) discusses the importance of taking profits out of your business and investing in yourself rather than constantly reinvesting in the business. He emphasizes the cyclical nature of the business and the need to be disciplined in taking money out every month to increase net worth and prepare for potential downturns.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:57) - Difference between reinvesting in business versus reinvesting in self(3:00) - Take more money out to need to make more money(6:18) - Losing on profit and valuation of business by keeping money(9:26) - Rip out as much cash as possible every month(12:33) - Prioritize maximizing monthly profits, keep in mind the cyclical nature of the business.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Tip: ask for a backup card during the signup process. Today, Alex (@AlexHormozi) talks about their social media presence and provide a tactical tip on how to eliminate two-thirds of payment declines for recurring businesses by getting backup cards from customers during the signup process.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:53) - Sale starts with signup process.(1:29) - Get two cards after backup card request.(1:37) - Swap card and rerun recurring members for fewer declines.(2:22) - Implement to eliminate two-thirds of declines practically overnight.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition