The Game with Alex Hormozi The Offer Is King | Ep 185
Mar 6, 2020
Unlocking the secret to business success revolves around crafting irresistible offers. The discussion highlights three essential components that make an offer stand out. From utilizing enticing free trials to incentivizing customers with commitments, listeners discover seven clever strategies for attracting and retaining clients. Examples of successful offers provide real-world insights, making this a must-listen for anyone looking to enhance their sales approach.
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Domino's Irresistible Offer
- Domino's "30 minutes or it's free" offer was key to their growth, despite average pizza quality.
- This irresistible offer drove demand and even created a dedicated pizza section in the Yellow Pages.
Sony's Penny CD Offer
- Sony's "10 CDs for a penny" offer is another example of a powerful offer.
- This was an early example of a successful trial offer with continuity.
FedEx's High-Value Offer
- FedEx's offer focuses on high value rather than price.
- "When it absolutely has to get there by tomorrow morning" highlights speed and reliability.