The FMCG Guys

Daniel sits down with James Chandler, Chief Marketing Officer at the IAB UK (the industry body for digital advertisitng), at the Retail Media Summit UK to speak about: The IAB's interaction with Brands and Retailers Why media standardisation is a focus topic in the industry right now James' career path prior to IAB How to bring all the relevant industry players to the table for the greater good. Watch on YouTube: https://youtu.be/7FbuSF1FY1s This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Michael Schuh is the VP, Media Strategy & Product, Kroger Precision Marketing at 84.51˚, the Retail Media Network of the US-based grocer. He sat down with Daniel at the Retail Media Sumit UK to speak about: Developing Retail Media at Kroger: Turning insights into actions Kroger's USP linked to their loyalty card Media Standardization as a purpose & way to raise the bar for the consumer How can FMCG Brands leverage Retailers to perform better in Retail This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Listen to Michael's episode on The CPG Guys (August 2022): https://www.cpgguys.com/8451-roku/ Watch on YouTube: https://www.youtube.com/watch?v=B6MtKwSwEGk Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Hakan and Ester from Bolt Insight join Daniel and Efrain to speak about how their Chat AI tool is disrupting FMCG Market Research by delivering qualitative consumer insights at scale. Learn more about Bolt Insight: https://www.boltinsight.com/ https://www.boltchatai.com/ https://www.linkedin.com/company/boltinsight/ Check out the Xmas BoltChatAI generated reports: UK X-mas Report US X-mas Report Get in touch with Hakan & Ester: hakan.yurdakul@boltinsight.com / ester.marchetti@boltinsight.com In this conversation, you'll learn about: How only 20% of FMCG innovations are based on consumer data and 80% are delisted in the first 2 years! An AI-enhanced Chatbot that enables FMCG brands to dialog with their consumers directly Ester and Hakan's path from corporate to starting a business with a very clear purpose The importance of getting consumer insights in real-time and using AI in the right way This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys

Cristina Kenz from Kraft Heinz joins Efrain and Daniel to speak about how her career, which started with a backpacking trip in Australia, has driven her to foster a culture of innovative and sustainable growth at Kraft Heinz. This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Main topics covered in this conversation are: Why it makes sense to have Growth and Sustainability under the same umbrella Key innovations Cristina and her team have driven at Kraft Heinz Creating a culture that fosters and rewards innovation How to effectively influence across markets and layers Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Guest Jessie Dowd from P2PI discusses the media boom and differences in US and UK retail media. They also explore career development, challenges in e-commerce, successful US events, and learnings for UK retailers including the role of AI and video.

Siobhán Géhin, Roland Berger's London Office Consumer and Retail Lead, joins Christina and Daniel to speak about the transformation happening in FMCG's Food Category. This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Topics Covered in this conversation: The drivers of transformation in Foods: Regulation, Consumers, Retailers, Third Parties Sustainability's role The taste challenge: can sustainable, healthy food, taste good? How FMCG brands will benefit from being more healthy and sustainable Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

With a unique background in start-ups, Consulting, Consumer Healthcare and FMCG, and experience in LATAM and Europe, Celso Borges Shimabukuro is the VP and Head of eCommerce for Europe at Pepsico. This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Celso joins Daniel to speak about: His unique career kick-off launching start-ups in Brazil, and his later pivot to consulting and FMCG Key focus areas as Head of eCommerce for Europe: Talent, ways of working and tech Trends he's excited about in 2024 His view on digital commerce in Latin America Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Mandy Critchley is a Global Account Director at CommerceIQ, where she partners with top FMCG companies to help them win on the Digital Shelf. By the way, you can download their Chrome Plug-in here: https://growth.commerceiq.ai/fmcgguys In this episode, you'll hear about: The evolution of the Retail landscape and challenges for eCommerce strategies it presents FMCG Brands' opportunities in Retail Media Creating quality content to have better online presence How to Break down internal organization silos Bringing it all together to be successful on the digital shelf in 2024!

This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Rosie Houston, MD at Threefold, sat with Daniel at the Retail Media Summit UK to speak about: Her background at Boots and transitioning into being the MD of Threefold The evolution of Retail Media in the last year Building 1st Party Data capabilities In-store Retail Media and Digitization Boots Media Group's USP for FMCG brands Watch on YouTube: https://www.youtube.com/watch?v=mTVt-3if6UE Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Yves Di Benedetto, SVP Global Commercial Luxury at watch leader Timex is our guest today. - He joins the show to speak about: - His career path in consumer electronics and watches - The watch category: portfolio division (premium and less premium), big groups vs independents, the retail landscape, the re-seller market - Omnichannel impact on watches -Why is it an interesting sector for consumer goods executives Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian