Cristina Kenz from Kraft Heinz joins Efrain and Daniel to speak about how her career, which started with a backpacking trip in Australia, has driven her to foster a culture of innovative and sustainable growth at Kraft Heinz.
This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys
Main topics covered in this conversation are:
- Why it makes sense to have Growth and Sustainability under the same umbrella
- Key innovations Cristina and her team have driven at Kraft Heinz
- Creating a culture that fosters and rewards innovation
- How to effectively influence across markets and layers
Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian
The FMCG Guys